The Rise of Mobile Gaming in the Casino Industry

Mobile play has become a significant influence in the casino industry, enabling players to savor their favorite games whenever and anywhere. According to a 2023 study by Newzoo, mobile gaming earnings is projected to overcome $100 billion, comprising for nearly 50% of...

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The Evolution of Casino Marketing Strategies

Casino advertising has experienced significant transformations over the years, adjusting to tech advancements and evolving consumer choices. In the former time, classic promotional methods such as paper media and broadcasting dominated the scene. Nonetheless, with the...

The Evolution of Casino Loyalty Programs

Casino loyalty schemes have undergone notable changes over the years, progressing from straightforward punch passes to sophisticated digital platforms. These schemes are crafted to compensate players for their support, providing various benefits such as free play,...