A variety of production features have helped the lego company throughout its history. Lego has created some of the most loved toys in the world due to these features. These features include the creation an exclusive interlocking mechanism and the use plastic instead of other materials. These unique features allowed the company to become the top toy manufacturer in the world.
The 1960s saw the company continue to grow rapidly. Dagny, Godtfred Kirk Christiansens cousin joined the company in the year 1960 as a https://lego-x.com/2023/05/11/danish-entrepreneur-adapted-the-lego-business-model-to-survive/ model maker. Dagny was adept at making large scale models and worlds that were exhibited in the showroom. This was an excellent way to promote the possibilities of LEGO bricks and to entice children.
In 1971, the LEGO system was expanded into new territories thanks to the addition of furniture and dollhouses. In 1972, the system was further expanded with the additions of ships and boat sets that had floating hull pieces. The 1960s also saw the company expand internationally with sales in North America through a licensing agreement with Samsonite.
In the 1980s the company continued to expand and diversify its offerings, as well as modernize. This included the establishment of a research and development department that has helped keep the LEGO system at the top of its game in terms of technology and innovation. It also saw the introduction of themed sets that allowed the user to create specific models without having to figure out what they should do on their own. This was a first step toward more complex building, and it allowed children to have a more interactive experience with Legos.